156 p.
2022
Business and Practice
This book is a practical marketing guide for hypnotherapists, regressionists, psychologists, shamans, and other professionals working in the field of assisted practices. It covers basic marketing models (the 4Ps and their extensions, the author's CCC model—Channels, Communication, Conversion), personal branding, website creation, search advertising setup, social media and YouTube promotion, email marketing, copywriting fundamentals, and guerrilla techniques. Separate chapters are devoted to outdated promotion methods and common mistakes made by novice practitioners.
This book is intended for private practitioners facing the challenge of attracting clients: those who know how to help people but lack a formal marketing education. It draws on the author's personal experience building a hypnotherapy practice and her parallel experience in other niches (real estate, trucking, online courses, business consulting), allowing her to compare the specifics of alternative medicine with general sales principles.
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