
132 p.
2021
Business and Practice
This book describes the process of creating a business book not by yourself, but by engaging a team of professionals—ghostwriters, copywriters, editors, and proofreaders. It examines the mechanics of literary editing and the history of the ghostwriter profession, from Dumas to modern ghostwriters. It also covers the selection of a topic and genre concept, structural requirements for a book (length, sections, paragraphs, illustrations), four methods for organizing the author's work with a team (full and summary reading, gathering material from existing sources, and the voice recording method), criteria for selecting writers and working with freelance exchanges, the stages of proofreading and approval, and technical aspects of publishing—obtaining an ISBN, design, layout, and finding a printing house.
This book is aimed at experts, consultants, entrepreneurs, and specialists who value their own books as a tool for positioning themselves and expanding their professional reputation, but lack the time or writing skills to write their own. It draws on the author's personal experience, having gone from writing his first books entirely independently to successfully working with a team of authors.
132 p.
2021
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