Marketing for Healers

The book is a practical guide to marketing for hypnotherapists, regression therapists, psychologists, shamans, and other professionals working in the field of healing and helping practices. It examines foundational marketing models, including the 4P framework and its extended variations, as well as the author’s own KCC model consisting of Channels, Communication, and Conversion. The book covers personal branding, website creation, search advertising, promotion through social media and YouTube, email marketing, the fundamentals of copywriting, and guerrilla marketing techniques. Separate chapters focus on outdated promotional methods and the common mistakes made by beginning practitioners.

The book is intended for specialists running private practices who face the challenge of attracting clients, especially those who know how to help people but lack formal marketing education. It is based on the author’s personal experience building a hypnotherapy practice, along with work in other industries including real estate, freight transportation, online education, and business consulting, allowing the author to compare the specifics of alternative medicine marketing with broader principles of sales and business development.